Patents & Press

Amgen brought on the former global insights and data lead at Nike for this newly-created role, in which he will be responsible for accelerating the pharma giant’s AI and data science efforts. 

Sean Bruich, board member at MSI and vice-president of consumer science and insights at Nike, said: “The MSI board of directors is confident that the new combination of ARF and MSI will accelerate innovation in marketing and will create even more value for our member companies.”

“Sean is the ideal marketing executive to steward the continued growth and impact of MSI,” said President Cheryl Toto. “His leadership as Treasurer and head of the Finance and Audit Committee demonstrates his acumen, clarity of vision, and deep expertise in the issues most relevant to our members. I look forward to working with Sean to shape the Institute for the future.”

““We see a big divergence between the business operators and the marketers and the people who are doing [analytics] work,” Bruich said. “A big part of my job is [about] what the future of this field is going to look like.” He said he wants to ensure that executives outside of data science have a better understanding of the “possibilities and perils” of making more data-informed decisions.”

"Across the company, our insights model creates confidence in growth in ways that are uniquely NIKE as we make the entire enterprise faster, more efficient and more targeted in the growth opportunities that we go after [...]  So today, I thought we'd go through three areas where we leveraged our insights model this quarter."

“Acquiring Zodiac brings a team of world-class data science talent, along with the best-in-class tools they’ve developed,” says Sean Bruich, vp of global member services and consumer knowledge for Nike. The $34 billion sports apparel company is relying on data to power one-to-one relationships with customers and help personalize its offerings.

“We believe it’s critical to serve the complete, holistic needs of athletes,” says Sean Bruich, VP of Membership Services and Consumer Knowledge.

As Facebook’s measurement systems improve, you might even see better ads—one of the eventual goals the system, Bruich says, is to figure out what kinds of ads appeal to what kinds of users, so over time you’ll be presented with ads that are less likely to annoy you. 

“Marketers were asking us, ‘Are the fundamentals of advertising on Facebook the same as the fundamentals elsewhere?'” Bruich says. The results of the study point to yes, he says, and that means “the experience they’ve built up over the years and the instincts they’ve had can be applied to making more successful ads on Facebook.”

While the medium of social media advertising is still a wild frontier for some, the BrandLift framework solves a number of advertiser concerns by providing quantifiable data that can be mapped to trusted advertising effectiveness benchmarks already in place: Ad Recall, Brand Awareness, and Purchase Intent.